Saorview, Ireland’s largest TV platform, reveals a brand new look
16 December 2015
Saorview, Ireland’s free digital television service and the largest TV platform in Ireland, today launched its brand new look in conjunction with the announcement that the number of households in Ireland with Saorview has increased. Over the last four months 30,000 homes have joined the revolution to ‘FREE THE TV’ with Saorview, meaning that 676,000 homes now watch TV for free in a way that suits them, that’s 43% of all homes in Ireland.
Conceived and created by design consultancy, Aad, the launch of the new Saorview brand sees changes to its logo, a consumer friendly website with TV listings that encourages Irish consumers to explore the world of Saorview, and a new TV ad which launches on RTÉ on Sunday, December 20th. This is the first 60 second TV ad commissioned by Saorview, and it is directed by Cannes Grand Prix winner and animator Johnny Kelly, who has worked with a range of clients from Google and Vitra to Coca-Cola and the V&A. Saorview doesn’t just offer freedom from bills, but freedom in how, when and where consumers access TV and the new TV ad mirrors this.
The new Saorview website features a live help service and enhanced search tools to easily enable users to find retailers that stock Saorview boxes and TVs. The new site is also mobile compatible and available in both English and Irish. With the added benefit of an online programme guide and brightly coloured icon illustrations highlighting different programme categories, www.saorview.ie allows users to find out how to watch for free and what and Saorview aims to reflect how people live their lives and offers empowerment, choice, flexibility and access. Saorview offers the best of Irish television, and with the Saorview combi box or TV, customers can also access a wide range of free television channels from the UK for even more choice. This is about more than just no monthly bills; this is about consumers getting the TV they want, the way they want it.
Richard Waghorn, RTÉ’s Chief Technology Officer and product owner of Saorview, said: ‘The way people are watching TV is changing and so Saorview is too. Saorview does not just offer freedom from bills, but freedom in how you access TV. The new figures from Nielsen show that more and more people are joining the free TV revolution, and with our new look, we hope to encourage even more homes to make the change and free their TV.’ For more information on Saorview visit www.saorview.ie and to follow the conversation join us on Facebook and Twitter
The way people watch TV is changing and Saorview is too. #FreetheTV